SERVICES • brand identity

Look like the brand you want to be.

We design cohesive brand identities that stand out — logo, color, typography, and the rules that hold it all together. From a focused starter identity to a complete system, scoped to exactly what your business needs.

THE PROCESS

From discovery to
a brand you can use.

From discovery to a brand you can use.

The goal is to find the strongest direction quickly, refine it properly, and turn it into something your team can actually apply — not a PDF that gets opened once.

01

Brand Discovery

02

Visual exploration

03

Refine & build the system

04

Guidelines & handoff

Most brand projects take about 4 weeks, though some run closer to 6 depending on scope and how quickly feedback comes together.

WEEK 1

Brand discovery

We get clear on the business, audience, market, and competitors — and what the brand needs people to feel and believe when they encounter it.

TYPICAL OUTPUTS

03

Audience & positioning notes

04

Mood and direction

WEEKS 1-2

Visual Exploration

We explore distinct directions rather than variations on one idea — so you're choosing between real options, not shades of the same logo.

TYPICAL OUTPUTS

03

Visual Identity Concepts

04

Direction Selected

WEEKS 2-3

Refine & build the system

We take the chosen direction and develop it properly — logo suite, color, typography, and the rules that keep it consistent everywhere it appears.

TYPICAL OUTPUTS

03

Typography & Hierarchy

04

Up to 3 Revision Rounds

WEEKS 3-4

Guidelines & Handoff

Everything documented and packaged so your team — and anyone you hire later — can keep the brand consistent without guessing.

TYPICAL OUTPUTS

03

Organized Figma Files

04

Design QA Support

WHAT'S INCLUDED

What a brand project can include

Every brand is scoped to the business — some clients need a focused identity to launch, others a complete system their whole team can build on. A project can draw on any of the following, and we'll shape the right combination with you.

(01)

Direction & positioning

The thinking that happens before any visuals. Who you are, who you're for, and what the brand needs people to believe.

• Brand Discovery

• Competitor Review

• Positioning

• Messaging & Voice

(02)

Visual identity

The core system — the marks, colors, and type that everything else is built from.

• Logo & Marks

• Color System

• Typography & Hierarchy

• Image Styling

(03)

Guidelines & rules

What keeps it consistent once it leaves our hands. Practical documentation your team can actually follow.

• Brand Guidlines

• Usage Rules

• Source Files & Exports

(04)

Application & launch

Where the brand actually shows up — the pieces you need on day one and every day after.

• Website Application

• Social & Content Templates

• Decks & One-Pagers

• Launch Collateral

Brand projects range from $2,000-$6,000 and are quoted to scope after a short discovery call.

WHY STUDIO C

A brand that survives contact with the real world.

We don't hand off and disappear

Most studios deliver a logo file and leave. We can carry the identity through to a live website, so it lands the way it was designed.

Built to be used, not just admired

Guidelines your team can actually follow — practical rules, not a beautiful document nobody opens twice.

Scoped to where you are

No fixed packages to squeeze into. We build what the business needs now and leave room to grow.

Patient through the hard part

Branding involves opinions, founders, and revisions. We stay collaborative until it's genuinely right.

Sonny Sabhlok

Co-Founder

"Caleb did an incredible job bringing our brand to life. He took two co-founders' ideas and built something cohesive and beautiful. He was patient through revisions, helped us stand out in our market, and delivered beyond what we imagined."

BRAND + WEBSITE

Most brand projects don't stop at the logo.

Because we design and build in Framer, your new brand doesn't have to sit in a folder waiting for a developer. We can take it straight into a website that brings it to life — launched as one cohesive whole, brand and site speaking the same language from day one.

It's how many of our branding clients work: identity first, then the website that carries it.

Eran Holt

"We have used Studio C for our branding, website, and ongoing
design work for close to 6 years now. They have been so easy
to work with and do a great job! Highly recommend!"

"We have used Studio C for our branding, website, and ongoing design work for close to 6 years now. They have been so easy to work with and do a great job! Highly recommend!"

Frequently Asked Questions

How much does a brand identity project cost?

It depends on depth and how many applications you need — a focused identity is different from a full system with guidelines, messaging, and collateral. Most brand projects fall between $2,000 and $6,000. Tell us what you're building and we'll suggest the right scope.

How many concepts and revision rounds are included?

We typically will provide 1-3 initial concepts for visual direction. And 3 rounds of revisions on a chosen direction once one is chosen.

Can you refresh our existing brand instead of starting over?

Yes. Sometimes a full rebrand isn't the right move. We can keep what's working, fix what's weak, and make the whole identity feel more mature and usable.

Do I have to get a website too, or can you just do the brand?

Either works. Many clients come to us for branding alone; others have us carry the brand straight into a Framer website so both launch together. You're never required to do both.

How long does a brand project take?

Most brand projects take [X–Y weeks], depending on scope and how quickly feedback comes together.

What will I actually receive?

Depending on scope: your logo and marks, color and typography systems, brand guidelines, messaging, and templates — plus all source files. You own your identity outright.

Can you work with our internal team?

Yes. We can lead the direction, support your existing designer, or build a system your team keeps using after handoff.

Let's build a brand you're proud to put everywhere.

Tell us where the business is going and we'll help you map the right scope.